Advertising takes a bit more time and effort to be effective then most realize. The days of just “Placing an Ad” are dead, whether it is print or digital. Developing a plan is critical and is the first step when launching any advertising. Putting together a “Campaign” to advertise your product or services is the most effective way to sell more to your existing customer base and get new customers.
It takes an investment of time and money to hone the “message”, the “offers”, and to narrow down what tools work best for a given audience/prospect. Developing a plan, and then measuring, monitoring and adjusting is the fastest way to getting the best results, long term.